Do you ever wonder why you choose to purchase one brand over another? Is it package design, price, messaging, or something else?
For many, purchasing decisions are largely based upon brand. The visual identity, like logo, colors, and typography, help you recognize the brand. After recognition, it’s recall that brings forth your experiences and emotions.
If you're motivated to build your brand, grow your business, and gain deeper understanding of your customers you'll want to attend our Brand Building Workshop hosted at the South County Regional Center June 19th from 2:00 pm to 5:00 pm.
Our lineup includes Michael Dunn, Global Brand Consultant at EMPATH, and Ted Holladay, Design Director at EMPATH, sharing their client experience working with brands like Apple, AT&T, Disney, Marriott, Facebook, and GUESS?, among others, to explore what a brand really is, why brand is important, and how to develop your “inside” and “outside” company brand.
About Michael Dunn
Michael is a brand-focused management consultant and award-winning creative professional. With his vast experience, Michael is able to bring a deeply strategic approach to brand development and has led the creation of award-winning campaigns in virtually every medium from broadcast and radio to print, display and interactive. In addition, Michael has proven to be a focused listener and an articulate advocate who uses his insight and understanding to help business and policy leaders solve their image, marketing and communications issues.
As the founder and Chief Creative Officer of a full-service ideas boutique headquartered in San Francisco, California, he has worked closely with many corporate and policy leaders to drive brand visibility, make persuasive arguments and champion ideas in today’s increasingly competitive media landscape. His clients have ranged from Fortune 500 companies to innovative smaller enterprises and have included EMI | Blue Note Records, Fender Musical Instruments Corp, Robert Mondavi, Facebook, Microsoft, Gibson Guitar Corp, Bank of America, First Republic Bank, Wells Fargo, Apple, Levi Strauss, Varian Medical Systems, Disney, and many more.
An acclaimed speaker, business writer and opinionist in the popular press, Michael has been featured in national media outlets from NPR, CNBC and CNN to Fortune Magazine, The San Francisco Chronicle, Fast Company and The Wall Street Journal and frequently guest lectures on innovation, creativity and brand practices at a wide range of corporations and universities including USC, University of California, Los Angeles and California Polytechnic State University, San Luis Obispo among others.
About Ted Holladay
Ted designed the 150th Anniversary Book for Martinelli & Co., which recently won four design awards at the acclaimed Silicon Valley ADDYs (advertising industry's largest and most representative competition, attracting over 40,000 entries every year). Two were for Marketing under the category of book design, another for book cover design, and the other was for judge’s favorite under Marketing.
Holladay’s prestigious portfolio spans nearly 25 years of work as a graphic designer, an art director, a creative director and a photographer for award-winning design and advertising agencies on both coasts. Ted knows how to create brilliant and attractive work that achieves astounding results for amazing clients that have included AT&T, BattleBots, Specialized Bicycles, Plantronics, Brøderbund Software, Lucent, Marriott Hotels, Microsoft, NASA, Rambus, Robert Mondavi, Saks Fifth Avenue, Tessera Technologies, Wells Fargo and many, many others.
The first 2 hours will focus on strategy, followed by 1 hour of tactical execution developing your Empathy Map and working through your visual brand identity checklist. Those attending in-person are encouraged to bring their printed brand assets for creative critique.
A recording will be available to those that sign up but can’t attend in-person.
We recommend printing and bringing the following along with you (so the experts can review):
- Logo (sized large, mobile)
- #10 envelope
- Mailing label
- Business cards
- Pocket folder
- Fax cover sheet
- Email signature (print out)
- Email newsletter template
- PowerPoint template (print out)
- Magazine/newspaper ads
- Website (print out home page and content page)
- Social media profiles (print out primary pages on Facebook, Instagram, LinkedIn, etc…)
- Swag (branded promotional items)
You can also bring pictures of your office signage, storefront and lobby.