E-Mail Marketing Essentials for Business Presented by: Patty Ross, Golden State Marketing

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts. You Will Learn: -The 5 C’s of E-Mail Marketing Basics -How to create a content calendar with a complimentary digital version sent to all students -How to pick the E-Mail platform right for your business -Anatomy of E-Mail design -Subject Lines -Best times and days to send E-Mails -Why List Segmentation is important (case study provided) -Basic Automations -A/B Testing Tips